Societe Generale has been rewarded for its communications about its 150th anniversary
As 2014 draws to a close, Societe Generale has received several awards for its communication campaign and initiatives launched to mark the Group's 150th anniversary.
The Digital Communication Award in the CSR (Corporate Social Responsibility) Category won by Societe Generale in September this year rewards the digital campaign carried out as part of the Citizen Commitment Games (CCG), which were organised to mark the Group's 150th anniversary. This project combined a socially inclusive and sporting commitment with an innovative communication campaign aimed at all the employees throughout the world. The employee social network made a significant contribution to the success of this challenge: over €900,000 were raised from 15,000 donors and paid out to 60 charitable organisations.
Societe Generale's Citizen Commitment Games also received the "Internal Communications Operations" Prize at the 2014 Sport Strategies Awards on 19 November this year.
The 28th Communication & Corporate Communication Awards event also rewarded the Group’s communications, via the “Internal Digital Strategy” Prize, which it received on 20 November, along with four runner-up prizes for the overall 150th anniversary campaign in the Internal Communications Campaign, External Communications Campaign, Internal Events, and Publishing categories.
Lastly, the Group was awarded First Prize for the “Best Publication” at the 13th Communication Trophies Ceremony in Cannes for the History Box, which traces the Bank’s 150-year history in nine booklets written by young historians focusing on different themes, such as international development, the evolving innovations aimed at servicing of clients, as well as on the history of the brand, from advertisements to tweets.
These prizes reward the strategy, innovation and results of many internal and external communication, digital communication, event-based and publishing projects conducted as part of the 150th anniversary celebrations.