In an age of digital transition, what is your specific vision of the bank of tomorrow? First and foremost, we see digital technology as an opportunity to enhance our relationship-focused model. The information and applications that we provide our clients feed into our dialogue with them and enhance the service that we provide to them. In essence, the digital transition is fully in line with our ambition to be THE relationship-focused bank. Even if our clients are now performing the routine tasks that we were doing for them a few years ago, this is forcing us to raise our game in terms of providing expertise and consulting, which is the essence A bank is a group of people first, and products and information systems second of our core business. In the future more than ever, our ability to innovate and the quality of our support and relationship will make the difference. To sum up, the transformation of our core businesses is spurring us to live up to our role as an intermediary and to hold to the trustbased relationship we have with our clients. This is our vision for the banking relationship of tomorrow. So it’s basically the teams that make the difference? Definitely. A bank is a group of people first, and products and information systems second. On our 150th anniversary, we have reaffirmed the values that unite our 148,300 employees by adding commitment and responsibility to team spirit and innovation. This means that we believe in both strength in unity and in the potential of each individual, and that we are individually and collectively committed to our clients and the company. Likewise, we are a responsible bank because each one of us acts as a responsible banker, as a personal custodian of our shared culture of appropriate risk for the client and the company. In 2010, we launched a performance share plan for all of our employees comprising customer satisfaction improvement objectives. These targets were met and in 2014 each of our employees worldwide will receive 40 free shares. For me, this is a powerful symbol of our collective effort to transform ourselves and become THE relationshipfocused bank. ■ 5 I SOCIETE GENERALE 2013-2014 STRATEGY
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