UNIVERSAL BANK French Retail Banking F In a difficult macroeconomic environment, French Retail Banking delivered a solid 6 I SOCIETE GENERALE 2013-2014 rench Retail Banking combines the strengths of three complementary brands: Societe Generale, a renowned national bank; Crédit du Nord, a group of regional banks; and Boursorama, a major player in online banking. When it comes to French Retail Banking, the Group's ambition is to be THE bank for customer satisfaction and to consolidate its standing as a reference for businesses. commercial performance in 2013. Deposit inflows went up 14% in the business customer segment and up 6.3% among individuals. Growth in regulated savings accounts was especially sharp (up 25% for "Livret A" passbook and sustainable development accounts outstandings). The French Networks continued to actively support the economy by assisting their clients with the financing of their projects. Against a backdrop of weak economic growth, outstanding loans went down slightly to 78.3 billion euros for commercial and business clients and to 95.1 billion euros for individuals. The average loan/deposit ratio was 113%, an 11-point improvement over the course of a year. In 2014, French Retail Banking will intensify its innovation focus to help build THE relationship-focused bank of tomorrow by capitalising on its position as a leader in digital banking. The networks will roll out initiatives aimed at improving customer satisfaction, developing value-added services and helping businesses with their international growth. ■ 11 million individual customers + 9.5% growth in balance sheet deposits 500,000 Boursorama clients: target surpassed
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