Like our founders, we want to be entrepreneurial bankers I am certain that the financial sector has a key role to play in the new growth model that Europe has to define and implement. As a major universal bank in the eurozone, we are ready to provide our support, particularly by being part of the desired movement towards further disintermediation in terms of financing the economy. By combining our trading activities and our retail banking business for small- and medium-sized businesses, we are well positioned to match investors’ resources with companies' financing needs. Additionally, through our corporate and investment banking business, we help French and European companies with their investment projects and international development. In a macroeconomic environment that is showing signs of improvement in 2014, we are therefore in a position to seize growth opportunities that will enable us to continue deploying our universal banking model. What does your 150th anniversary mean to you? We want to use this anniversary to look to our roots so that we can better plan our future, with an emphasis on what defines us and distinguishes us. A spirit of entrepreneurship, a spirit of innovation and team spirit are fundamental to our culture. Like our founders, we want to be entrepreneurial bankers committed to working alongside our clients to help them grow, bring their projects to fruition and anticipate key moments in their personal and professional lives. We want to use our culture of innovation to develop new services, enhance the relationship that we build with our clients and create value in the solutions that we shape for them. We also want to stand out through our ability to form a proper team with them, by listening to them, remaining loyal towards them and forging over time a genuine trust-based relationship. Throughout our history, our exceptional energy has driven development during periods of growth. It has also given us uncommon resilience during difficult times. Today, after weathering several years of crisis and consolidating our business model, we are channelling this energy into meeting the challenges ahead, with client satisfaction our guiding principle throughout the evolution of our core businesses and environment. This is what our 150th anniversary means to us. 4 I SOCIETE GENERALE 2013-2014
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