5.2 Musical, cultural, and artistic sponsorship Cult ural and artistic sponsorship Preservation of modern and contemporary artistic heritage in Morocco For the last three decades, Societe Generale Morocco has made a commitment to preserve the modern and contemporary artistic heritage in Morocco, which it enriches and enhances through the production, distribution, and acquisition of works. Today, the collection has more than 1,400 pieces and is regularly enriched with new acquisitions. SG Morocco’s cultural sponsorship actions fit in with a dynamic of sharing with different audiences, particularly young people, through collaboration with academic institutions and charities working for children. Contemporary art Rosbank is a strategic partner of the Multimedia Art Museum of Moscow (MAMM) by supporting a series of exhibitions. As part of the international festival “Moscow Photo Biennale 2012”, Rosbank also supported Chinese artist Liu Bolin’s exhibition entitled “Hide in the City” as well as Belgian photographer Harry Gruyaert’s exhibition of photos of Moscow taken between 1989 and 2009. Artist Liu Bolin is also present in the Societe Generale Group’s Collection. Private viewing in honour of young visual artists Working for the emergence of promising Algerian talent, Societe Generale Algeria has teamed up with Institut Français d’Alger to give young artists the opportunity to showcase their creations and critically examine their works in regard to renowned artists. Through this friendly meeting, Societe Generale Algeria wishes to contribute to the development of creation in Algeria by helping young talented artists assert themselves artistically. 76 More than EUR 9 M contributed in 2012 by Societe Generale for artistic and cultural sponsorship
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