INITIATIVES IN BRAZIL In 2013, the Societe Generale Institute continued its work to integrate youth. The Luciole programme by the non-profit Casa do Zezinho, for example, provides a hundred young people in the favelas of São Paulo with training in areas such as cooking and preparation courses for university or technical school. In 2013 the organisation helped 13 youth and adults gain admittance to university and 29 found jobs. 5 SOCIETE GENERALE IN CIVIL SOCIETY Pro Bono : putting our employees' talents to work for non-profits. In Romania the Inocenti Foundation has spent 23 years working to integrate children and young people, with an undeniable positive impact, but without an equivalent public awareness of its activity. In February 2014 several communications and marketing employees from BRD, Societe Generale's bank in Romania, met with the Foundation for a "Pro Bono" day. After 12 hours of brainstorming, discussion and teamwork, the Inocenti Foundation had a complete communications plan. This consulting blitz was completely free. The BRD employees were so thrilled with the experience that they have said they would be happy to do it again. Societe Generale organised its first Pro Bono days in 2012. They are part of a skills sponsorship system set up by the Pro Bono Lab. The idea is to make use of the wide range of its employees' expertise for one-time consulting services for the Group's non-profit partners. In 2013 Societe Generale combined this format with its existing community involvement system, organising new Pro Bono days and participating in Campus Pro Bono. Organised by the Pro Bono Lab, this event is organised on the campuses €8.15 million was given to solidarity-based initiatives by the Group and its entities. This includes approximately €2.4 million from the Societe Generale Corporate Foundation 300 Societe Generale employees in France assist people in distress with finding jobs through six non-profits that are partnered with the Foundation of elite French schools (Sciences PO Paris, EM Lyon, HEC) and brings together students and employees in teams that contribute their skills and knowledge to non-profit projects. One Pro Bono day was organised to benefit the three organisations that won the Citizen Commitment Awards. Each year, this award recognises three solidarity-based projects supported by the Societe Generale Corporate Foundation involving teams throughout the Group. It is awarded during the annual Citizen Commitment Week. The partnership between BRD and the Inocenti Foundation was one of the winners in 2013. Espace 19, a continuing education non-profit, in France and the Association Sidi Bernoussi, a Moroccan organisation aimed at helping young adults transition into the working world, also benefited from Pro Bono days. SOCIETE GENERALE FOUNDATION The Societe Generale Corporate Foundation for Solidarity aims to open access to the workplace for people who are marginalised or at risk of marginalisation. It does so by supporting projects likely to provide effective routes to employment. In particular, it supports non-profits that already have a relationship with Group entities. Some subsidiaries have also created their own foundations, such as the Societe Generale Institute in Brazil, the Jistota Foundation in the Czech Republic and the SG UK Charitable Trust in the UK. 59 I SOCIETE GENERALE 2013-2014 TEAM SPIRIT
ACTIVITY_REPORT_20132014_UK
To see the actual publication please follow the link above