When digital technology enhances customer service and relations fund transfers from their smartphones. Launched in 2010, it was ranked the world's second-best banking app in 2013 for its wide range of services and the quality of its user experience**. New habits, new services An instant success with more than 2.3 million downloads since its release and 30 million mobile logins per month, the app was designed to fit with changing consumer habits. With the smartphone boom (24 million people in France own one), internet users have mostly become mobile users. They are always on the move and expect day- 38 I SOCIETE GENERALE 2013-2014 ociete Generale’s retail banking business is the top mobile bank S in France*. It has pioneered digital tools, encourages maximum interaction with its customers and involves them its own process of innovation and creativity in order to offer truly useful services that meet their needs. Societe Generale was the first bank to offer free online services. Today, it is staying ahead in the field of digital services with its app, which lets users manage their accounts, budgets and to-day services like banking to follow them wherever they go. The trend is so sharp that since 2012 Societe Generale has received more mobile logins than "traditional" internet logins.
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